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It's been five years since that now infamous 2017 'Bumpgate' event when Dr. David Dao was involuntarily bumped and dragged off of United Airlines Flight 3411 from Chicago O'Hare Airport (ORD) to what is now Louisville Muhammad Ali International Airport (SDF) in Kentucky.
The incident took place when United Airlines needed seats on a fully booked plane for four crew members who needed to get to Louisville for flights the next day. When no passenger volunteered to take an offer of $400, and then $800, to give up their seat and take a later flight, the airline randomly picked the names of four passengers and told them to deplane.
Three did. Dao did not. And the video of a bloodied Dao being forcibly removed from the plane by officers from Chicago's Department of Aviation went viral.
After an initial letter to United Airlines employees from then CEO Oscar Munoz saying that Dao had been "disruptive" and "belligerent," Munoz issued an apology assuring the public that "we take full responsibility, and we will work to make it right."
A lawsuit, settled by United with Dao for a confidential amount that some pegged at around $140 million, followed. So did a reevaluation of airline bumping policies and U.S. Department of Transportation's regulations regarding voluntary and involuntary boarding situations.
A lot has changed. In the United States, involuntary denied boarding incidents have declined significantly across the board since 2017.
In a chart put together by TPG number crunching wizards using DOT data for 2021 compared to 2017, the rate of involuntary denied boardings per 10,000 passengers dropped by more than 54%. Of course, there were fewer passengers flying in 2021 so that may have something to do with the big drop.
A quick look at United Airlines stats on involuntary boardings shows that the airline has seemingly learned its lesson. The rate of involuntary denied boardings dropped by more the 96% between 2017 and 2021.
Daily Newsletter Reward your inbox with the TPG Daily newsletter Join over 700,000 readers for breaking news, in-depth guides and exclusive deals from TPG’s expertsYear | Total Denied Boardings on United Airlines | % Involuntary | Involuntary Denied Boardings per 10,000 passengers |
---|---|---|---|
2017 | 49,168 | 4.29% | 0.23 |
2021 | 2,622 | 0.61% | 0.01 |
Source: U.S. Department of Transportation
Airlines have not stopped overbooking flights. But the key strategy airlines now use to avoid having to deny boarding anyone involuntarily is by being more proactive – and generous – in offering incentives to passengers who voluntarily give up their seats on overbooked flights.
During the busy Thanksgiving travel season right before the pandemic, for example, we learned that United was offering passengers up to $5,000 to give up seats on some flights out of New York City. And today, it is common to have passengers be offered $1,000 or more for volunteering to give up their seats on overbooked flights. In many cases, airlines proactively ask customers via email if they are willing to give up their seats in exchange for compensation.
"The business practice of bumping is not illegal," the DOT says on its website. "Airlines oversell their scheduled flights to a certain extent in order to compensate for 'no-shows.' Most of the time, airlines correctly predict the 'no shows' and everything goes smoothly. But sometimes, passengers are bumped as a result of oversales practices."
Today, as travel approaches pre-pandemic levels and many flights are once again overbooked during the busiest travel periods, it is important to know your rights when it comes to voluntary and involuntary denied boardings.
Or at least know where to find the rules in case you find yourself in a situation where you need to remind your airline gate agent of the proper amount of compensation due.
On its site, which we suggest you bookmark on your phone, the US Department of Transportation (US DOT) outlines the current rules on bumping, overselling and compensation, updated as of April 15, 2021.
For those interested in voluntarily giving up a booked seat in exchange for an airline offer, the DOT notes that "[T]here is no limit to the amount of money or vouchers that the airline may offer, and passengers are free to negotiate with the airline."
Negotiation can be the key word here. DOT suggests some questions and conditions to consider before volunteering to give up your seat, including:
For those who end up having to involuntarily giving up their seats, the rules are stricter. In the case of an involuntary bump, the DOT requires the airline to give a passenger a written statement describing their rights and how their carrier determines who gets bumped.
The DOT rules list situations in which involuntarily bumped passengers are not eligible for compensation. Examples include when a smaller plane is substituted for a larger one; when there are weight and balance issues; and on planes holding fewer than thirty passengers.
You are entitled to compensation if you are involuntarily bumped if:
The DOT has set minimum compensation amounts but, of course, airlines are free to give you more.
0 to 1 hour arrival delay: No Compensation
1-to-2-hour arrival delay: 200% of one-way fare. However, the DOT allows airlines to cap compensation at $775 if 200% of the one-way fare is higher than $775.
Over 2 hours arrival delay: 400% of one-way fare. Although the DOT allow airlines to cap compensation to $1,550 if 400% of the one-way fare is higher than $1,550.
0 to 1 hour arrival delay: No Compensation
1-to-4-hour arrival delay: 200% of one-way fare. However, the DOT allows airlines to cap compensation at $775 if 200% of the one-way fare is higher than $775.
Over 4 hours arrival delay: 400% of one-way fare. Although the DOT allow airlines to cap compensation to $1,550 if 400% of the one-way fare is higher than $1,550.
There are also some instances when passengers may be involuntarily denied boarding – or even removed from a flight – and are not required to receive any compensation from the airline.
Those reasons include being intoxicated or under the influence of illegal drugs; attempting to interfere with the duties of a crew member; disrupting flight operations; or having an offensive body odor that is not caused by a disability of illness.
As we've learned from the uptick in unruly passengers incidents, some passengers denied boarding end up having to pay fines or go to jail.
Featured image by KYLE OLSEN/THE POINTS GUYEditorial disclaimer: Opinions expressed here are the author’s alone, not those of any bank, credit card issuer, airline or hotel chain, and have not been reviewed, approved or otherwise endorsed by any of these entities.